Tech with Jagmeet

In an increasingly global digital world, language should never be a barrier to great experiences. That’s why Optimizely has rolled out a game-changing AI Translations feature—empowering marketers, editors, and developers to translate entire digital experiences instantly, while keeping full control over design and structure.

This feature isn’t just a nice-to-have—it’s a revolution for content teams that need to scale globally without slowing down.

What Makes AI Translations So Powerful?

1. Translate Any Experience Instantly

With just a few clicks, Optimizely’s AI Translations transforms content into another language—instantly. No third-party tools. No manual workflows. The entire experience becomes multilingual, while keeping editorial control front and center.

2. 135+ Languages, 800+ Locales—Built In

Optimizely offers access to over 135 languages and 800+ locale variants powered by Google. Whether targeting users in Berlin, São Paulo, or Seoul, content can be tailored to speak in their native language and cultural context. No need to wait for dedicated person to do this job for you.

3. Page Design That Stays Intact

Design shouldn’t suffer in translation.
Optimizely ensures that every translated page retains its original layout, structure, and styling—right out of the box. The result is a fully editable version of the page, ready for localization teams to refine or publish immediately.

4. Culturally Accurate, Native-Level Copy

Optimizely goes beyond direct translation.
Using AI trained on billions of data points, the system delivers content that’s culturally resonant and naturally phrased—as if written by a native speaker. This ensures clarity, trust, and higher engagement across markets.

How It Works

You can now use Google Translate AI to translate your content with just a few clicks:

Go to your content item in visual editor.

Switch the language from the language dropdown available on top-right position in the ribbon. say I have selected Francais.

A dialog box will present options to copy content from language A (English for me) to language B (Francais).

Select “Translate content using AI” to take content from English to Francais with google translate AI

Click “Add Language”.

Voilà! Your content will be automatically translated using Google’s powerful AI models.

You can translate language of entire page with AI from content tree, content item, selected page, shared blocks and global properties. check here for details.

You can revisit the created content and make changes to content or block any time. All workflows and permissions will stay intact.

This feature significantly streamlines the localization process, making it easier to expand your reach across different markets with minimal manual effort.

It’s seamless, elegant, and incredibly efficient.

NOTE:

1. Make sure to enable content languages by checking the unique value per language checkbox on each content type.
   

2. Always verify the output of AI translations for accuracy. While AI can be a helpful tool to initiate the translation process, it is prone to errors.

3. If you need to translate content again using AI, make sure to remove the previous translation before initiating the new one.

Who Is This For?

• Marketers looking to scale campaigns across geographies
• Editors managing multilingual content with minimal overhead
• Developers who want to avoid custom translation plugins or APIs
• Product managers aiming for quick localization turnarounds

---

Available Now!

No need to wait—this feature is already live in Optimizely SaaS CMS. You can start translating your pages instantly and provide a truly localized digital experience to your audience.

If you haven’t explored this yet, log into your CMS and try adding a language today. You’ll be amazed at how fast and simple it is.

Watch the Feature in Action

Catch the full walkthrough on YouTube:
Watch the Demo

AI Translations is more than a tech feature—it’s a strategic enabler for global growth. With multilingual reach now just a few clicks away, you can focus on creativity and engagement, not translation logistics.

💡 Start translating. Start expanding. Start winning globally.