Tech with Jagmeet

Wow, what an experience at Opticon 2025! For those of us who made it to the session on September 10th detailing Opal’s future roadmap, it was clear that Optimizely is not just talking about AI – they’re building an incredible ecosystem designed to truly transform how we work. It wasn’t just a glimpse; it was a deep dive into how Opal is evolving into an even smarter, more integrated, and seriously productive partner for marketers everywhere.

Let’s break down the exciting developments that are coming our way!

1. AI That Remembers & Learns: Getting Smarter Every Day

The biggest takeaway for me was how Opal is becoming incredibly intelligent, moving beyond just processing commands to genuinely understanding and adapting to our needs.

• Memory (Coming Soon!): Imagine an AI that remembers your preferences, past interactions, and specific workflow nuances. That’s exactly what Opal’s new Memory feature promises. This isn’t just about efficiency; it’s about making faster, smarter decisions with an AI that truly knows what matters most to you. No more starting from scratch with every task!
• RAG (Private Beta!): Standing for Retrieval-Augmented Generation, RAG is a game-changer for content and insights. Opal will soon be able to search across all your data – Graph, CMP, EXP, Analytics – and retrieve precisely what you need, just by asking in natural language. Need data on a specific campaign or insights on competitor content? RAG will fetch it in seconds.
• Evaluations (Coming Soon!): This is brilliant. Opal is giving us the reins to “shape its intelligence” directly. Simple thumbs up/down ratings will help Opal continuously learn and refine its responses, ensuring it’s always relevant. Plus, dedicated evaluation agents will proactively assess output against your standards. Talk about a tailored AI experience!

2. Connecting the Dots: An Integrated Ecosystem

One of the most powerful aspects of Opal’s evolution is its commitment to seamless integration, ensuring it fits right into your existing world.

• Ecosystem Integration (Coming Soon!): This is huge. Optimizely is building an “action-oriented powerhouse” where Opal agents can interact seamlessly with each other and your entire digital ecosystem via the Tools and Model Context Protocol (MCP). Think limitless possibilities for automation!
• Opal Where You Work (Open Beta!): Context switching is a productivity killer. That’s why I’m thrilled about Opal’s expanded presence in Slack, Teams, and even your mobile device. Maximize productivity without ever leaving your familiar chat environment. An infinite workforce, truly on the go!
• New Tools (Ongoing!): Opal is getting more power to execute actions and automate workflows within your existing systems. These continuous additions of data retrieval, content creation, and system interaction tools are essentially building blocks, making Opal infinitely extensible and customizable to your unique challenges.

3. Boosting Your Output: Supercharged Productivity

Beyond intelligence and integration, Opal is focused on making your daily tasks more efficient and less prone to guesswork.

• New Agents (Ongoing!): Say hello to purpose-built AI agents designed to tackle your most common marketing and digital challenges. These pre-built, customizable agents will accelerate specific workflows, giving you a serious productivity boost.
• Canvas (Coming Soon!): This sounds like a dream for collaboration. Canvas lets you transform ideas into persistent, collaborative digital assets – everything from marketing briefs to full applications. With version-controlled collaboration and Opal’s intelligent memory refining AI outputs, it promises unmatched accuracy and context.
• Opal In-App Guidance (Coming Soon!): Ever wish your software could anticipate your needs? Opal will soon intelligently trigger contextual suggestions, take proactive actions, and even validate missing fields directly within the app. Say goodbye to guesswork and hello to seamless assistance every step of the way!

It’s clear that the future of marketing with Optimizely’s Opal is looking incredibly bright. The emphasis on a self-improving, deeply integrated, and highly practical AI assistant truly stood out. I left that session feeling genuinely excited about the direction Optimizely is taking!

What are you most excited about from this roadmap?